9 Secrets That Every Real Estate Agents Should Learn

It’s no secret that majority of real estate agents don’t make it to commission day. For those who have already succeeded, we’re sure that they know all or some of these secrets. You should learn them too.

  • Build the profile of the house.

A house is like a celebrity. It needs to have an image where it will be typecast for a while.
Forget mixing-and-matching and just be consistent. A high-end property should exude that appeal from the design to the address. An eco-friendly house needs to be sustainable and safe, from the layout to the materials used. Clients who are willing to “spend” are never in-between, so you should never be too.

  • Renovate a home based on your liking.

It contradicts what some experts say, that the target market should be kept in mind when renovating. However, not all buyers know what they want and what shouldn’t want, so we are sticking to our rules.

Your job is to make them realize that. A real estate agent should know how to shape his client’s preference but not in a way that becomes too manipulative. If you don’t have a good taste and sensitivity to empathize with what the market wants, then it shows that you don’t have what it takes to become an agent.

  • Go international if the price is right.

Only luxury properties can be overpriced. Tommy Hilfiger obviously knows that so he is putting his apartment in the market for a whopping $75,000,000. However, when a property seems to be so much above the average market value in the area, some agents tend to lower the price to meet the market demand.

real estateThat’s wrong. A luxury real estate should never adjust for the demand. The demand should adjust for the price. If your current market cannot afford what you think is the property’s real worth, you are probably targeting the wrong market.

Go international if needed. Many millionaires from abroad will be more than willing to stay in a grand residence in the U.S. Heiress Petra Ecclestone from U.K. flew to Hollywood just to buy producer Aaron Spelling’s $85-million mansion.

  • Don’t let the clients see the property; make them feel it.

Visually pleasing your clients doesn’t always result to permanent awe. However, when you reinforce their impression by experience, the impact becomes more compelling. Instead of touring them inside and outside of the property, give them experience of enjoyment in the property. Hold a party, a networking opportunity for clients, or in the words of Raymond Bolduc, a mini auction.

Some people won’t realize that they want a real estate until they enjoy having it.

  • People want to live near their own kind.

It doesn’t always follow, but clients want to buy a property in a place where they feel they belong to. Rich people want to live near other rich people. Families want to live in a neighborhood where most households share the same situation as theirs. Racism aside, many African-American families also want to live in a community where the majority belongs to the same ethnicity as theirs.

When a client approaches you, find a property that fits their profile well. You don’t base the negotiation on price all the time. Many clients will pay a little over their budget if they feel that they have already found the perfect place for them to live in forever.

  • Don’t invite a client to the property; bring him there.

There’s nothing wrong in inviting prospective buyers, but when you do that, you practically eliminate the ones who haven’t yet decided and the ones who are not that into your salesmanship.

We are not saying that you shouldn’t invite a client to see a property. We are just saying that if you feel that a client is so close to signing the papers, add an extra pampering by picking up the client, treating him to a scrumptious meal, and touring him in the community.

  • Investigate your client’s profile

Getting to know your client better shows his strengths and weaknesses—the things he likes and doesn’t like. You can use that information as you go through with the negotiation. By touching his soft spots and avoiding his sensitive side, you get closer to closing the deal, and you walking away with the commission.

You can clandestinely follow clients on their social media accounts and professional profiles. You can even ask around discreetly. At the initial stages of the negotiation, it is also important that you learn their likes and dislikes in their current and past residences.

  • Deals don’t normally start online

Although online marketing now plays a crucial role in finding clients for real estate, would you believe that most top agents still do not recommend faceless transactions? Even answering inquiries through chats and emails is not recommended.

Whenever your gut feel tells you that the man on the other end is a potential buyer, make a call and answer him through a formal conversation. You are selling properties and not pancakes. It wouldn’t hurt to make a call.

  • A lost deal is not a lost client

Losing a deal doesn’t mean losing the client. He may not push through with the property, but an agent will always have other properties on his list. If the client doesn’t like anything you have as of the moment, still keep the lines open, because a bad day today may become a great day tomorrow.

Lapel pins: Manufacturing Methods

lapelpinsLapel pins have been around for centuries. They were first used during the height of the Civil War in the United States to distinguish members and officials belonging to the Union and the Confederates. It is not unlikely that lapel pins have developed and adapted newer forms of manufacturing methods over the years. With the demand to a more personalized and more price efficient and versatile design, manufacturers have adapted a number of methods that will suit every design and customization needs. This works to the advantage of every client who desires a specific look for their customized lapel pins.


This is the oldest type of manufacturing technique. The pin is cut and the design is stamped, leaving recessed and embossed parts. Then the powdered color pigment taken from a Pantone color chart will be added to each area and the pin will be baked. Usually the pin will be baked every time a color is added. Shimmer and glitters can be added to the pigment. Just like the typical manufacturing process, the pin would be filed smooth if necessary and an epoxy coating will be added to protect the color.

Soft Enamel

Just like in cloisonee, the design is stamped unto the metal then the pin is cut. Instead of applying the powdered pigment, the color is injected into the recessed areas. Unlike cloisonee, the pigment will not have any substance so the embossed and recessed areas are apparent. A clear epoxy coating can be applied to make the pin appear smooth.


The outline of the design will be first used to cut the lapel pins from the copper or brass sheets then the design image is stamped on. The image will be created initially on a die. The pin is the plated with the desired metal and then polished. This method gives an engraved look.

Offset Digital Printing or 4-color Process

This complex technique is used to capture photographic designs. Therefore, there is often a surcharge when this method is used. The images are printed on the metal’s front face and then cut. Pantone colors are not used rather, CMYK printer colors.

Photo Etched

The design of the pin is etched unto the metal face of the pin with the use of an acid solution. It is then hand-painted, baked and then polish.

Silk Screen

Screen printed lapel pins are made by applying individual blocks of color on at a time using the silk screen method similar in making t-shirts. Then they will be baked and coated with a clear epoxy resin.

Attachment Methods

At the back of every lapel pin is an attachment that is usually just a pin and hinge. Today, various attachment methods are available.

Safety Clasp

This kind of attachment resembles a safety pin but it comes with a special plate to which the pin will be attached

Butterfly/Military Clutch

This attachment is commonly used in military. It composes of a separate round stopper that attaches to the pin. The round stopper has 2 small wings that are squeezed to detach itself from the needle behind the pin.

Magnetic Clasp

Magnetic clasps have 1 to 2 magnets behind the pin that attaches the pin to a separate metal plate or another magnet. This is suitable for people who do not want pinholes on their clothes. Magnetic clasp attachments are the priciest kind of attachment.

Jewelry Clutch

Just like the butterfly clutch, the jewelry clutch has a separate stopper. Jewelry clutches resemble earring stoppers.


A threaded bolt is attached to the back of the pin. This bolt will then be attached to a small separate screw.